We are looking for a performance-driven PPC Executive with 1–2 years of experience in managing paid advertising campaigns across Google, Bing, and Social Media platforms for both E-commerce and Lead Generation projects.

The ideal candidate should have hands-on experience in campaign setup, optimization, tracking implementation, and performance analysis. Experience working in a digital marketing agency handling US and UK clients will be preferred.

Key Responsibilities

• Plan, create, and manage Pay Per Click (PPC) campaigns on Google Ads and Bing Ads
• Manage Search, Display, Shopping, and Performance campaigns
• Create and manage Social Media Ads (Facebook, Instagram, LinkedIn etc.)
• Handle small and large budget campaigns for both E-commerce and Lead Generation
• Write compelling and high-converting ad copies
• Optimize campaigns using performance data to improve ROI and KPIs
• Implement and manage tracking using Google Tag Manager (GTM)
• Set up and track conversions using Google Analytics and GTM
• Work on Google Merchant Center feed setup and optimization
• Generate product feeds for Shopify, WordPress, and BigCommerce websites
• Monitor campaign performance and provide actionable insights
• Measure and report performance of campaigns against business goals
• Plan media buying strategies for Google and Social Media Ads

Required Skills (Must Have)

• Hands-on experience in Google Ads & Bing Ads
• Experience managing Search, Display, and Shopping campaigns
• Knowledge of Social Media Ads (Meta, LinkedIn etc.)
• Experience in Google Tag Manager (GTM) – mandatory
• Knowledge of Google Analytics and conversion tracking
• Experience handling Lead Generation campaigns
• Experience with Google Merchant Center
• Understanding of ROI, CPC, CPA, CTR optimization
• Ability to analyze data and optimize campaign performance

Good to Have Skills

• Experience working with Shopify, WordPress, BigCommerce
• Experience handling US and UK clients
• Knowledge of keyword research tools
• Understanding of A/B testing
• Knowledge of landing page optimization