Job description:

We are looking for an experienced and result-oriented PPC Executive to join our digital marketing team. The ideal candidate should have hands-on experience in managing Google Ads, Bing advertising campaigns.

Responsibilities:

• Manage Pay Per Click (PPC) campaigns on Google Ads and Bing Ads
• Handle Search, Display, and Shopping ad campaigns
• Create, optimize, and monitor lead generation campaigns
• Write compelling ad copies and optimize campaign performance
• Use analytics data and lead tracking tools to improve campaign results
• Measure and report campaign performance against ROI and KPIs
• Plan and implement media buying strategies for Google Ads
• Coordinate with designers and developers for campaign creatives and landing pages
• Work on campaign optimization, keyword research, audience targeting, and bidding strategies

Required Skills:

• Strong knowledge of Google Ads and Bing Ads
• Experience in Search, Display, Shopping ads
• Good understanding of campaign optimization and lead generation
• Knowledge of Google Analytics and Google Tag Manager (GTM)
• Strong analytical and communication skills

Preferred Candidate Profile:

• Candidates with experience in digital marketing agencies handling US/UK clients will be preferred
• Ability to manage multiple campaigns and budgets efficiently
• Strong attention to detail and result-oriented approach

Education Required:

BCA / MCA / B.Tech (Mandatory)